Facing the cameras to promote his new underwear line is cricketer Brett Lee's most exposing role to date.
But stripping down may pay off big time for the Test paceman.
Lee is in final talks to take his Acestar underwear and pyjama range to India, which has an underwear market worth more than $1.2 billion.
"This is the first time I've modelled without my shirt and it's a bit nerve-racking," he said.
Lee is a massive star in India, with a hit single and movie under his belt.