Brett Lee has vowed he won't be distracted by the scores of commercial opportunities offered to big-name cricketers in India.
The 30-year-old quick is a highly-popular figure on the subcontinent, having already put out a hit single and has ambitions to star in a Bollywood movie down the track.
The lucrative endorsement deals and adulation afforded to cricketers in India are enough to make even the most mild-mannered player potentially lose their way.
Local reports have Indian star Mahendra Singh Dhoni's earning power rising up to $A12 million a year after leading the national side to victory in this month's Twenty20 world championship in South Africa.
The challenge for touring players is cashing in on such opportunities without letting it affect their performance on the pitch.
Australian vice-captain Adam Gilchrist has admitted in the past that he became distracted during a previous tour of India by the off-field inducements.
But Lee said he was not going to fall into that trap.
"I am over here to play cricket and that is my focus, there are little things here and there a couple of sponsors," he said.
"But the most important thing is I am here to play cricket."
Lee is a big hit in India despite never having played a Test match in the cricket-obsessed country.
He is one of the fastest bowlers in the world, has good looks to boot and a friendly persona.
Not to mention having learnt a little Hindi to charm the locals.
When the Australians landed in Bangalore this week, his thumbs up to fans outside the team hotel sent them into near delirium.
Lee believed he was ahead of schedule in his return from an ankle injury that ruled him out of this year's World Cup.
"I am feeling good, probably a bit better than I thought I would in terms of pace," he said before Saturday's opening one-dayer in Bangalore.
"I never thought I would be bowling back at 148, 150km/h this early in the season and I am really pleased with the way it has gone."
Lee, like most bowlers, copped a bit of stick at the Twenty20 world championships, but underlined his wicket-taking prowess by claiming the first hat-trick in international Twenty20 history against Bangladesh.